Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips
A webinar guest asks why a website would suddenly see its rankings and traffic tank if content and redirects were handled properly.
What is ecommerce SEO? | Ecommerce SEO
This video fragment is part of the new Ecommerce training course by Yoast SEO Academy. Check out the full course (which includes reading materials and quizzes) at yoa.st/ecommerce-seo-course
#Ecommerce #YoastSEOacademy #OnlineTraining
► About this video
After watching this complete video, you’ll be able to:
– define ecommerce SEO;
– list the major building blocks of an ecommerce SEO strategy.
► Items discussed in this video
00:00 – What is ecommerce SEO?
01:12 – Setting up an online shop
02:06 – What are the building blocks of an ecommerce strategy?
► What should you watch next?
Do you want to know more about WordPress? Check out this video: https://youtu.be/cLkt5iog900
Or watch one of our videos about:
‣ Yoast SEO: https://youtu.be/g_oKGpObFkA
‣ Keyword research: https://youtu.be/VFAMRDu6a30
‣ Yoast WooCommerce SEO plugin: https://youtu.be/Jl9S1CB4XHM
► About the Ecommerce SEO course
If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But where to start? To help you figure out what to work on and where to start, we’re launching a training course that’s all about just that: Ecommerce SEO.
In our new Ecommerce SEO training course, you will learn more about:
– What ecommerce SEO is and how to get started;
– structured data and why it’s important to add this to your online store;
– how to work on your site speed and mobile SEO;
– site structure and the role it plays in ecommerce SEO;
– the elements that are part of a well-optimized product page;
– marketing your store.
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com
► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/
Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners: https://yoa.st/seo-for-beginners
‣ WordPress for beginners: https://yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: https://yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-beginners
Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!
Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
‣ Get Yoast SEO Premium: https://yoast.com/academy/
Connect with Yoast
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‣ Follow us on Twitter: https://twitter.com/yoast
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Clint Butler on becoming a dangerous SEO with schema & PBNs
On this week’s episode of the Niche Website Builders podcast, host James De Lacey talks with guest Clint Butler. Like last week’s guest, Clint Butler is a regular on the SEO Fight Club podcast, and is well known for the dark arts of SEO.
James and Clint dive into these dark arts SEO secrets, as well as dispelling some myths around SEO. Specifically, the guys cover schema markup, and how you can use schema to boost your rankings. They also talk about the tricky business of online reputation management as a niche website builder, including what you can do to improve the positive things on google about you and about your brand.
Later on, Clint and James talk about “negative SEO”. What is it, does it exist, how do you know if it’s happening? Clint shares all his insight on this topic, as well as some tips for things you can do to protect yourself from negative SEO.
The guys also dive into PVNs, or mini-networks, which work as a sort of digital moat, surrounding certain niche websites and linking them together. Clint hares his advice on the best way to use this technique for yourself and your niche website portfolio.
Finally, James and Cline talk launch-jacking, and how to launch new sites and drive initial sales. The guys also talk about link building, and have a discussion around authority vs relevance, and how anchor text is key for your links strategy.
– Niche Website Builders: Resources – https://www.nichewebsite.builders/resources
– Niche Website Builders – https://www.nichewebsite.builders/
– Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326
– Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ
– Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/
– Niche Website Builders’ Email – [email protected]
#SEO #PBN #schemamarkup
5 Successful Rebrands And What You Can Learn From Them
A brand is more than the company name and logo, but a strong brand starts with a great name and logo design.
Whether you’re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand?
If it doesn’t, consider rebranding your business.
A good rebrand can shed new light on a business, connecting it with customers in new and effective ways.
Rebranding can be intimidating but it doesn’t have to be. Here are examples of brands that used proven strategies in their successful rebrands.
Invest in your brand today to be more successful tomorrow.
Download the STAND OUT Ebook at http://library.crowdspring.com/stand-out-business-ebook/?utm_source=youtube &utm_campaign=rebrandingfailures_video_desc
Looking to create a brand customers love? Get help from crowdSPRING’s community of over 200,000 creatives:
* Join us on FB: http://FB.com/crowdSPRING
* Tweet us: http://twitter.com/crowdSPRING
I’m Redesigning My Website. Will My SEO Rankings Suffer? Actionable SEO Tips
Schedule a time https://www.oneims.com/meeting/
If you want to redesign your site, how will it reflect on the traffic and leads? What will it mean for SEO? In this video, we’ll answer this question and share some actionable SEO tips for small business.
To answer this question, we need to understand how Google looks at website redesign and how SEO works when you are changing a website.
Rule of thumb: clean doesn’t have much to Google. You can have a clean design but it won’t mean a thing if there’s no good content.
If you remove the content while redesigning your site, all the indexation that took place over time will be gone. Google simply will not have anything to index so it will start deindexation. And it can get you in much bigger trouble than a bad design.
How to avoid that traffic drop?
If you want to make sure that you preserve the traffic and the leads, plan as much as possible in advance, make sure that you’re not losing any of the content, and work with an SEO specialist to map out the changes.
Save all of your pages and all the content with meta tags and descriptions, save the URL structure. The only thing that should be changing on the new site is the design, not the content.
Hopefully, this video gave you a better idea of how to approach the redesign of your website smartly.
If you have any more questions, reach out to one of our consultants here at OneIMS. We’re always happy to help!
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